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Financial Progress, One Next Move at a Time

Tell us what you want to do. We do the research, comparison, and math. Your Plan shows you your Next Best Move℠.

The problem, and our approach

Financial Decisions Take Too Much Work

Today, that work falls on you. You have to spot the problem, search for answers, compare your choices, understand the costs, and decide what to do.

We think that should change.

Tell us what you want to achieve. We do the research, comparison, and math. Then we show you your next best move and what it could mean for you.

This can save you time and may save you money. It can also help you feel more sure about your decision.

The Rose Cove wayStart with the outcome. Build toward the next best move.
  1. 01
    Outcome
    What are you trying to change?
    Get out of debtBorrow moneyUse my home equityLower my paymentsImprove my credit
  2. 02
    Context
    What matters in your financial life?
    IncomeCurrent debtMonthly billsCredit score
  3. 03
    Options
    Which paths may help?
    Pay down debtUse home equityDo nothingConsolidate debt
  4. 04
    Tradeoffs
    What changes with each choice?
    PaymentTotal costTimeFlexibilityRisk
  5. 05
    Your Next Best Move
    What should you do next?

    We show you your next best move and what it could mean for you.

Founder story

Why I Built Rose Cove

I’ve spent my career across home loans, credit cards, personal loans, and student loans. I saw the same burden in each: people had to research ways forward, weigh the costs, compare products and lenders, and make the decision on their own.

Products got easier to find. The right next move did not.

I built Rose Cove to start with the outcome you want. We use data and the details of your situation to weigh strategies that may help you get there. Your Plan shows the choices, the tradeoffs, and your Next Best Move, with a clear view of what it could change.

Over time, we learn which moves people choose and how those choices work out. We use what we learn to make each new Plan more useful.

That is Rose Cove.

Eric BarbaFounder & CEO
How we earn trust

Built to earn your confidence

Show the tradeoffs.

Every move has a cost, not just a benefit. We show you both.

Explain our reasoning.

We explain why a choice may fit your needs.

We separate fit from popularity.

A popular product is not always the right one for you.

Show our work.

We make our methods, sources, and key facts easy to find.

Tell you how we make money.

We explain when and how a partner may pay us.

Keep learning.

Products and markets change. Your needs may change too. Our guidance should keep up.

What's your next move?

Start with what you want to change. We'll help you understand the paths forward and what matters before you move.