Head of Content Systems

ABOUT ROSE COVE

Rose Cove is the decision layer for consumer finance. We do the comparing, the evaluating, and the math, so the consumer doesn’t have to. Every recommendation is a Next Best Move℠: clear, trusted, and built around the outcome they want.

Our mission is to help people move forward financially.

THE ROLE

Content is how people find us, trust us, and act. We generate it through our own content management system, which runs on brand, page-level, and component-level prompts. We pair that output with credentialed freelance experts who add real expertise, credentials, and review.

You own the prompt system, the quality of what it produces, and the expert network that makes it credible. You set the standard for what ships, you tune the system with performance data, and you build a bench of freelance experts whose credentials show up on our pages.

WHAT YOU WILL OWN

• Prompt architecture: Brand, page-type, and component prompts. Versioning, testing, documentation, and change control.
• Output quality: The editorial standard for AI-drafted content, and the call on what ships, what gets rewritten, and what gets pulled.
• Optimization: Use rankings, answer-engine citations, engagement, and conversion to improve prompts at the system level instead of editing page by page.
• Expert network: Recruit, vet, onboard, brief, and pay freelance experts such as CFPs, underwriters, CPAs, and financial educators. Build a review process that is fast and adds credibility without slowing publishing.
• Quality rubrics: Define the rubric for every content type, including accuracy, voice, sourcing, expert attribution, and disclosure requirements.
• Cross-functional handoffs: Work with Compliance, Data and Growth, and engineering on CMS tooling and prompt requirements.

SUCCESS MEASURES

Timeline	Focus	Key Outcomes
First 30 days	Review, anchor, plan	Review the whole prompt system and current output quality. Anchor it to a content model and P&L. Build a content calendar tied to audience growth goals.
First 120 days	Publish, experiment, refine	Get content in market. Run prompt and page-type experiments, and refine prompts across the system. Define the freelancer recruiting model (expert profiles, sourcing, review flow, pay, bench size by pillar) and onboard the first experts.
First 12 months	Operational and reporting	The system runs as a repeatable operation. Attribution and performance reports cover page archetypes and content pillars. Expert cost is tracked against the P&L.

WHAT YOU BRING

• 5 to 8 years in editorial, content strategy, or content operations, including time leading quality for a content team.
• Working knowledge of SEO and answer-engine optimization, including search intent, topical authority, and E-E-A-T.
• Experience in regulated or YMYL content.
• Track record managing freelancers or subject-matter experts, with clear briefs and fair, fast review.
• Strong written judgment. You can explain why a piece of content fails and how to fix it at the source.
• Consumer finance, fintech, or marketplace experience.
• Strong plus: Hands-on experience building or running AI-assisted content workflows, including prompt design and evaluation.

WHY JOIN ROSE COVE

Rose Cove is early. The decisions you make now shape the company for years.

You will build the content operating system from the ground up, with no legacy systems and no bureaucracy.

Trust is built on evidence. Outcome data and expert review stand behind every recommendation, and this role makes that real on every page. If we cannot help someone understand and take their Next Best Move, we have failed.

HOW TO APPLY

Send your resume and one piece of content you’ve shaped to careers@rosecove.com.